• To help those who are pursuing / about to regis-ter themselves for Ph.D. degree.
• To help teachers of UG and PG programs in management and engineering institutes.
• To impart knowledge of tools and techniques of decision making to Ph.D. scholars of various management and engineering institutes.
• To establish and strengthen links with research institutes and organizations working in the area of market research.

The data for decision making exploded in recent years, and will continue to do so in future, probably even faster. Some of the data can be analyzed and understood with simple statistics, but much of it requires more complex, multivariate statistical techniques to convert these data into knowledge. Multivariate analysis techniques are pop-ular because they enable organizations to create knowledge and thereby improve their decision making. Multivariate techniques are extension of univariate analy-sis and bivariate analysis. Researchers now require knowledge of these techniques. This course covers follow-ing topics.

• Regression and correlation analysis
• Factor Analysis
• Multiple Discriminant Analysis and LR
• Cluster Analysis
• Multi Dimensional Scaling
• Conjoint Analysis
• Structure Equation Modeling

Interested persons should send the nomination on the en-closed Performa duly sponsored by the appropriate authority along with the course fee to
The Head,
Continuing Education Centre,
Indian Institute of Technology Roorkee,
Roorkee – 247 667.
Tel : 01332 – 284327 / 285227
Fax : 01332 – 285545 / 273560

Programme fee includes boarding and lodging at the campus guest house of the Continuing Education Cen-tre, course material and admission-cum tuition fee.

Last date for receiving of Application Form : 24h March 2014
Confirmation of participation to the course : 26th March 2014

The course fee should be sent in advance through a bank draft along with the duly filled nomination proforma. The DD should be drawn in favor of "Head, CEC, IIT Roorkee", payable at Roorkee with intimation to the course coordinator.

The nomination form, duly forwarded by the sponsor-ing agency, should be sent to :
Head,
Continuing Education Centre
Indian Institute of Technology Roorkee
Roorkee – 247 667
Tel : 01332 – 284327 / 285227
Fax : 01332 – 285545 / 273560
Email : contd@iitr.ac.in; contd08@gmail.com